In Davao Oriental, Lupon has the largest number of farmers growing coffee. Caraga and Manay have likewise substantial coffee growers and the majority of its people are traditional coffee drinkers. Coffee drinking becomes an integral part of their daily food serving and is enjoyed both by young and old people. Coffee trees are prevalent in those areas cited above because of the low level of temperature in these areas that sustain the life and productivity of the tree. But coffee trees are planted province-wider only with lower productivity levels attributed to the trees’ age and previous industry practices. Mati topped in traders of agricultural products being the business hub in the
early trading history of the province. Next to Mati City apparently is Lupon with its accessibility to the fast-growing cities. The proximity of these two (2) areas to the nearest coffee processing plant, Nestle Philippines is considered as an excellent opportunity that stimulated rapid coffee tree planting, particularly in the east coast areas.

With the Province’s advantage in terms of its agricultural land area and ideal weather conditions, investments in the industry is seen to be more viable. Local, national, and global demand for the product stands as guarantee of a high percentage of return on investments.